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LiveXLive Media, Inc.

LiveXLive And Afro Nation Launch Exclusive Content And Distribution Partnership.
7/31/2019

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LiveXLive and Afro Nation bring African artists to a global audience with August livestream of festival headlined by Wizkid, Davido, and Burna Boy

LOS ANGELES, July 31, 2019 /PRNewswire/ -- LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive"), a global digital media company focused on live entertainment, today announced that it has partnered with festival organizer Afro Nation. A global content and distribution agreement which grants LiveXLive exclusive livestreaming, video, video-on-demand, virtual reality, mobile, theatrical, and television rights, the partnership launches with a livestream of the debut Afro Nation festival, taking place August 1st through 4th on the beaches of Algarve, Portugal.

Afro Nation was created by Adesegun Adeosun Jr. (also known as SMADE), and his partner, Obi Asika, to bring African culture to a worldwide audience and unify Africans in the diaspora. More than 90% of the artists performing at the festival are African. Headlined by Wizkid, Davido, and Burna Boy, the inaugural Afro Nation festival sold out in less than 36 hours.

"One of our key aims is to create more live platforms where artists of African origin have an opportunity to headline and take centre stage," Asika said. "Afrobeats, Reggae and Dancehall are made for the sunshine, so it's fitting Afro Nation has found its home on the beaches of Portugal. We strive to deliver world class production, facilities, service & entertainment to our customers."

"Partnering with Afro Nation to distribute this amazing music and content globally aligns perfectly with LiveXLive's central goal of connecting people and cultures through music," said Robert Ellin, Chairman and CEO of LiveXLive. "As a live social music platform, LiveXLive brings music fans all over the world together, and we're thrilled that we can be a part of the Afro Nation mission."

In addition to performances, artist interviews, and backstage exclusives, LiveXLive will stream on-the-ground content that captures the spirit and the culture of the festival. The livestream can be viewed between August 1st and 4th on LiveXLive apps and websites, as well as on streaming partners including Twitch, YouTube, Facebook and Twitter; the schedule will be announced prior to the start of the festival on www.livexlive.com and on LiveXLive's social handles and apps.

A next generation live social music platform, LiveXLive has globally livestreamed premiere music festivals from all over the world, producing in excess of 360 hours of original content that features more than 440 artists since May 2018. In addition, the company has developed a slate of original programming that includes more than 300 pieces of short-form content comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots.

About LiveXLive Media, Inc.

Headquartered in West Hollywood, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global digital media company focused on live entertainment. The Company operates LiveXLive, the first 'live social music network', delivering premium livestreams, digital audio and on-demand music experiences from the world's top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, ability to maintain compliance with certain financial and other covenants, successfully implementing the Company's growth strategy, including relating to its technology platforms and applications, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks including, but not limited to, those described in the Company's 2019 Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the "SEC") on June 24, 2019, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law.

LiveXLive And Afro Nation Launch Exclusive Content And Distribution Partnership