500 President Clinton Avenue
Little Rock, Arkansas 72201
Inuvo is incorporated under the laws of the state of Nevada in October 1987 in the oil and gas industry. In 1997 the company reorganized and through 2006 acquired a number of companies involved in advertising and internet marketing. In 2009, management reassessed the array of businesses that had been acquired in the preceding years and sold or retired eleven businesses through 2011. In 2012, the Company acquired assets through a merger with Vertro, Inc. that allowed for the development and execution of what today are a series of vertical specific websites and applications comprised of proprietary content. The Company has maintained relationships with Google and Yahoo for over 5 years.
COMPANY BUSINESS SUMMARY
Inuvo is an Internet marketing and technology company that delivers targeted advertisements to websites and applications reaching desktop, mobile and tablet devices.
Content and targeted advertisements are delivered over the Internet and generate revenue when an end user clicks on advertisements Inuvo has delivered. The Company has two segments, the Partner Network and the Owned and Operated Network.
The Partner Network delivers advertisements to partners' websites and applications on desktop, tablet and mobile devices. Revenue is generated when an advertisement is clicked and a portion of that revenue is shared with the partner where the click was initiated. Inuvo’s proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the billions of advertisements delivered monthly. Success in the Partner Network is dependent on the recruitment and retention of websites and mobile applications. Inuvo’s proprietary software platform, ability to quickly implement and provide new services, and access to hundreds of thousands of advertisements are significant advantages for Inuvo within the highly competitive online marketplace.
The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of our mobile-ready ALOT websites and the ALOT Appbar and is focused on providing engaging content to users. The majority of revenue generated by this segment is derived from clicks on advertisements delivered through web searches or advertisements displayed on the websites. Consumers have many choices in online content, and success in the Owned and Operated Network is directly tied to providing easy access to valuable content and the effective marketing of it
SHARE RELATED INFORMATION
|52 Week High:||$1.55 on 11/5/18||Total Shares Outstanding:||32,316,988|
|52 Week Low:||.36 on 10/31/18||Public Float:||18,000,000|
|All time High:||$60.00 on 11/30/04||Earnings Per Share:|
|All time Low:||.31 on 10/31/95||Book Value:||.40|
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FUNDAMENTAL INVESTMENT HIGHLIGHTS
All numbers in Thousands
Prior Fiscal Yr
|Pre-Tax Earnings (Losses)||($4,236)||($860)||($1,442)|
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