LITTLE ROCK, Ark., May 18, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, today announces a 300% increase in clients signing on to run Connected TV (CTV), an evolving channel, to message their IntentKeyTM identified audience segments.
AdWeek reported last week that as a result of the COVID-19 pandemic, advertisers are planning to spend up to 33% less on traditional TV advertising in lieu of online Connected TV. The report cited cancelation of sporting events and shelter-in-place orders as the catalyst for the shift. “We are experiencing increase in demand for CTV across industry verticals we serve in part because the online television advertising model offers greater cost of advertising flexibility for our clients,” said Tristan Cameron, VP of Sales & Account Management.
Cameron noted, “Traditional linear TV requires upfront commitments that advertisers are hesitant to commit to in this environment. Rather, they are opting for a more accommodating deployment through the CTV features of the IntentKey where media spending can be adjusted on or off in real-time. This also allows our advertisers to incorporate this digital channel alongside other online channels & tactics for a more integrated multi-channel digital marketing plan.”
COVID-19 is accelerating advertisers budget reallocations from traditional media like billboard, radio, and print. CTV offers an attractive digital alternative where the intelligence of the IntentKeyTM audience building can be leveraged as part of an overall strategy to increase campaign performance. This has been of particular interest to small and mid-tier agencies, where access to this kind of artificial intelligence has heretofore been out of reach.
The pandemic is causing a shift from the traditional marketing mix. Our clients are now looking for data-driven audience targeting to execute multi-device campaigns at the household level that includes CTV to drive enhanced campaign performance.
About the IntentKeyTM
Inuvo®’s IntentKeyTM is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKeyTM to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKeyTM enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.
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Inuvo Client CTV Demand Increases Over 300% In Midst of Covid-19