News Announcements

Inuvo, Inc.

Inuvo Announces Launch of Performance Marketing Platform MYAP10.

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LITTLE ROCK, AR--(Marketwired - Aug 8, 2016) - Inuvo, Inc. ( NYSE MKT : INUV ), an advertising technology and digital publishing company, today announced the launch of "MYAP10", an enterprise-ready, white-labeled and customizable marketing management platform for merchants. MYAP® enables e-commerce retailers to partner with publishers, receiving promotional activity from those publishers in exchange for compensation.

Already supporting clients like MGM, Treasure Island, BH Photo and others who collectively generate millions of dollars in sales monthly through the platform, the core technology has recently been rebuilt to support modern day marketing needs. This software as a service (SAAS) platform empowers Inuvo direct merchant clients with the technology necessary to deploy and manage sophisticated performance marketing relationships with their digital partners, allowing both the ability to adapt to performance trends in real-time.

"Technology and markets change quickly," commented Todd Farmer, Inuvo's Vice President of Affiliate Marketing Solutions. "Inuvo's experience working with publishers exposed a need in the marketplace on behalf of a growing cadre of sophisticated merchants looking for a technology solution that would provide direct management of the digital publishers with whom they do business. MYAP10 addresses those needs as evidenced by our recent signing of the Stratosphere Casino, Hotel and Tower in Las Vegas."

About Inuvo, Inc.
Inuvo®, Inc. ( NYSE MKT : INUV ) is an advertising technology and digital publishing business that serves hundreds of millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. To learn more about Inuvo, please visit or download our app for Apple iPhone or for Android.

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements.

These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2015 and our most recent Form 10-Q. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

Inuvo Announces Launch of Performance Marketing Platform MYAP10